Executive Summary | Management | Management Principles | Board of Directors | Scientific Advisory Board

1. We are committed to World Class consistent quality in our products and services.
2. LUCK FAVORS THE PERSISTENT. THIS SIMPLE TRUTH IS A FUNDAMENTAL CORNERSTONE OF SUCCESSFUL COMPANY BUILDING.
3. Monday through Friday is one quick blurred together workday. Saturday and Sunday are two long rest days. Saturday is for reading. We never work Sundays.
4. Our success depends on our ability to quickly bring to bear the talents of people and bits of organizations dispersed around the globe. Positive spirit and communication are the keys.
5. Speed and agility are two of our most important strategic assets. We cannot be weighed down with large overhead and bureaucracy. We have flexibility to adjust quickly to changing market needs and to shift resources and focus to what really needs to get done at any particular time.
6. We believe in continuous improvement. Never is something perfect right from the beginning. We improve our products and our organization a little bit everyday. We use feedback from the "real world" market to drive improvement. We WORK at improvement.
7. We operate lean with a small flexible staff focused on customers and products. WE DO MORE WITH LESS! We reduce wasted time. We are bootstrappers stretching every dollar out.
8. We believe in gaining widespread early feedback on new designs early in the development process. Lots of prototypes, lots of tries, evaluated comprehensively. Innovation is work!
9. No internal functional barriers. We want everyone involved in doing what needs to get done when it needs to get done.
10. Work simplification. Do not over complicate tasks. Get to the heart of the matter and get it done NOW. Keep things simple.
11. We are committed to developing export sales to the 96% of the world's population that lives outside of the U.S.A. Profits from export sales fuel R&D and U.S. Clinicals.
12. We believe superior customer service and responsiveness are critical to sustaining our success. Employees that exhibit the attitude "This would be a great business if it weren't for the damn customers and their irritating demands," must be corrected to the awareness that our customers pay our bills. The only people called "boss" in our organization are the customers.
13. We believe continuous organizational learning is a key asset of our company. We read everything we can get our hands on! We uncover every stone. We hunger for knowledge.
14. Networking with others allows us to develop and get our products to market quicker.
15. We are passionate and compassionate about what we are doing. We care! We believe in what we are doing!
16. Every member is a co-stakeholder in the business.
17. Work should be made fun at times to relieve tension. You must have fun, that's an order.
18. Weekly responsibilities and goals are clearly defined in our Monday Morning Meetings.
19. We have a bias for speed and action. Analysis and reflection are all well and good, but we are nowhere without implementation - and it had better be fast and right.
20. Our work environment is one of honesty, integrity and mutual respect.